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Wednesday, March 21 • 9:30am - 10:20am
Technological Development Between Art and Politics. The Case of Gasparcolor LIMITED

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Technological Development Between Art and Politics: The Case of Gasparcolor
Situated in between avant-gardist color theories and political constraints, the case of Gasparcolor provides a fascinating example for the interplay of various social actors with colliding attitudes towards color film technology. At the moment of Gasparcolor’s introduction in Germany in the early 1930s, several parties involved were deeply interested in the development of a technologically advanced and reliable color film technology. However, their needs and expectations diverged significantly, as they alternated between strengthening national identity, demonstrating technological prowess, and colorful artistic expression.
Arguing for the importance of cultural, socio-political and industrial aspects in the development of color film technologies, this presentation will rely on SCOT - the social construction of technology approach - and a discourse analytical approach in order to delve into unequal power relations and the negotiations of Gasparcolor through different societal groups.

avatar for Noemi Daugaard

Noemi Daugaard

PhD Candidate, SNSF Film Colors
Bachelor of Arts in English Literature and Linguistics, Film Studies and Art History (2013) and Master of Arts in Film Studies (2015). Since 2016 PhD candidate at the University of Zurich in the framework of the SNSF research project Film Colors. Technologies, Cultures, Institutions... Read More →

Wednesday March 21, 2018 9:30am - 10:20am GMT
Clore Centre Lecture Theatre, Birkbeck University, London