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Wednesday, March 21 • 9:30am - 10:20am
Technological Development Between Art and Politics. The Case of Gasparcolor LIMITED

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Technological Development Between Art and Politics: The Case of Gasparcolor
Situated in between avant-gardist color theories and political constraints, the case of Gasparcolor provides a fascinating example for the interplay of various social actors with colliding attitudes towards color film technology. At the moment of Gasparcolor’s introduction in Germany in the early 1930s, several parties involved were deeply interested in the development of a technologically advanced and reliable color film technology. However, their needs and expectations diverged significantly, as they alternated between strengthening national identity, demonstrating technological prowess, and colorful artistic expression.
Arguing for the importance of cultural, socio-political and industrial aspects in the development of color film technologies, this presentation will rely on SCOT - the social construction of technology approach - and a discourse analytical approach in order to delve into unequal power relations and the negotiations of Gasparcolor through different societal groups.

Speakers
avatar for Noemi Daugaard

Noemi Daugaard

PhD student, SNSF Project Filmcolors. Technologies, Cultures, Institutions.
PhD candidate on early film color technologies in the research project Filmcolors. Technologies, Cultures, Institutions, funded by the Swiss National Science Foundation. My research focuses on color film technologies from 1895 to 1940 and on the discourses surrounding their introduction... Read More →



Wednesday March 21, 2018 9:30am - 10:20am
Clore Centre Lecture Theatre, Birkbeck University, London

Attendees (16)